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29 August 10:00 - 22:00Roots by Downtown camper

Glamation day, will you be there?!

The Glamation day is Sweden's biggest annual fashion & beauty fair with focus on diversity through entertainment! It's divided into a day fair & a evening gala, with a after party to celebrate the winners of the Signature reports awards for models, brands & inspirational profiles of the year.

What to expect?
Free beauty treatments, product tests, pop-up shops with various brands offering special deals, free seminars, inspirational workshops, gala dinner with a award ceremony & live acts from local artists as well as the Signature look competition!

Goodiebags to the first 75 guests of the fair and for all our gala guests!

Food & drinks are sold throughout the day.

Glamation day schedule

Daytime happenings (fair or gala ticket is required)

During the day we offer various exhibiting brands, workshops and seminars from 10.00 to 17.40 (fair closes 16.00). Please note that some workshops/seminars require pre-registration by a separate form and all are limited seating.

R1, Wardrobe & entrance
R8, Backstage madness
R11-R12, Fashion shows

Workshops, R 2

  • 12.25-12.55 AfrobeatYoga
  • 15.50-16.35 TBU

Seminars, R10

  • 10.00-12.00 Nubian Hub
  • 13.00-13.45 Representation matters
  • 14.15-15.45 TBU
  • 16.40-17.40 TBU
  • 18.00-19.00 People's Choice

*Pre-registration is needed, ticket holders will be sent a link for registration.

    Exhibitors, R3-R7 (closes 16.00)


    Evening happenings (gala ticket is required)

    • 19.00 Doors open
    • 19.30 Show start
    • 19.45 Starters
    • 20.00 Signature look, show 1
    • 20.20 Main course
    • 21.00 Signature look, show 2
    • 21.10 Desert
    • 21.30 Signature look, show 3
    • 21.40 Signature awards
    • 22.00 Show ends, final mingle
    • 22.30 After party starts (secret location)

    For questions about the program, tickets or likewise please contact us on or @signaturereports on Instagram

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